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Kia Australian Open 2014

World first game allowing viewers to return the world’s fastest serve using audio sync. Get the timing, swing and power right and you could win a Kia Cerato Koup car. Play via TV, online and digital outdoor panels.

SERVICES SUPPLIED

  • device sensors
  • interface design
  • usability
  • mobile marketing
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MNET

Mnet provides clients the full spectrum
of mobile marketing solutions.

OUR SERVICES

  • Mobile Strategy
  • Media
  • analytics
  • enterprise
  • design
  • ux
  • ui
  • qr codes
  • sms
  • ivr
  • nfc
  • rich media
  • html5
  • research
  • storyboarding
  • content
  • promotions
  • social media
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Target
Toy Sale App

Bring your child’s favourite toys to life with the Target Toy Sale App.

SERVICES SUPPLIED

  • augmented reality
  • interface design
  • usability
  • mobile marketing
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Fox Sports

Helping sporting fans to discover the perfect venue to watch their team. Allowing fans to connect and engage with others whilst accessing live scores on the go.

SERVICES SUPPLIED

  • ios app
  • android app
  • interface design
  • usability
  • systems integration
  • sms
  • business process solutions
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Latest News

Showreel

  • MNET Showreel

about us

OUR PHILOSOPHY

Mobile devices are truly personal.

We believe the power of mobile and tablet devices will transform the way we live and that this transformation will affect every aspect of our work and personal lives.

Having a single place for brands to develop and execute engaging mobile strategies is critical to their growth.

In fact we believe it’s critical to their survival.

WHAT MAKES US TICK

At the end of the day it’s all about the experience.

That means intuitive and stunning  user interfaces; it means a rewarding engagement; it means anticipating what technology can provide and what users need from your brand in a real-time, access-anywhere, satisfy-me-now brand experience.

And it means building and deploying the assets and marketing plans that connect our clients with their customers in a truly personal way.

OUR PEOPLE

Our team of 60 specialists across Australia and the USA thrives in a high performance culture that values innovation, collaboration and curiosity.

Above all else, we value our relationships with clients and the exceptional results we consistently deliver. You’ll find that our people will tirelessly seek to be your mobile partner, not your mobile provider.

It is this commitment to partnership and a shared sense of pride and ownership of results that truly unlocks the value that leveraging mobile technology can bring your business.

OUR HISTORY

We have been pioneers in user-centred mobile engagement services since 2001.

On that journey we’ve stayed at the forefront of every technical innovation in mobile and we continually work to stay there.

We have learned a lot along the way and developed a whole range of technologies that enable us to support your business. For your business this means we take the complexity out of the evolving mobile ecosystem and translate this into innovative and robust mobile solutions.

Let mobile and Mnet be part of your success.

what we do

  • Strategy Consulting

    Our strategists have a deep understanding of both mobile technology and user behaviour trends. We will identify and prioritise opportunities to bring mobile into your mainstream digital strategy.

    We will lead the research, concept ideation and roadmap planning process; unlocking insights that will deliver mobile value-multipliers for your marketing and enterprise solutions.

    • Research
    • Concept ideation
    • Solution design
    • Technical design
    • Whole-of-business mobile
    • Investment planning
    • Business process optimisation
    what_we_do_strategy
  • Technology and Development

    Our customer-focused project management team and world-class developers will bring your mobile web or app requirements to life.

    Our team collectively has decades of experience in iOS, Android, Windows, HTML5, Rich Media, Nokia and Blackberry, as well as complex back-end systems integration and development.

    Our goal is straightforward – to deliver you world’s best practice for your anywhere/anytime mobile solution.

    • Mobile websites
    • iOS apps
    • Android apps
    • Windows Phone apps
    • HTML5 web apps
    • Blackberry apps
    • Rich Media
    • Business process solutions
    • Complex Integration
    • API development
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  • Marketing and Analytics

    We’d like you to focus on getting excited about the results we will deliver! Our role is to take care of everything else.

    We will plan your mobile media strategy, buy your media placements and optimise your results. We’ll develop and execute innovative cross-platform campaigns and manage your Trade Promotions across online, SMS and IVR.

    The 400+ integrated campaigns we’ve managed in the past year is exactly the preparation we need to meet your mobile marketing needs; and we’re here to help if you don’t quite know what they should be.

    • Media strategy, planning, buying & execution
    • Social media strategy
    • Mobile search – SEM & SEO
    • Trade promotions
    • SMS, IVR, MMS services
    • QR codes & image recognition
    • Opt-In Management
    • Mobile SEO & SEM
    • Campaign analytics
    • Site-side analytics
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  • Creative Services

    Our team specialises in designing award-winning mobile experiences using best practice and user-centred design processes.

    Our foundation is a 12-year pedigree in mobile, but for us every project is an opportunity to innovate, encouraged by our compassion for the user and strong sense of curiosity.

    That means fast, attractive and highly usable apps and mobile websites and brilliant ads and content.

    • Information design
    • Interface design
    • Usability
    • Visual design
    • Audio production
    • Storyboarding
    • Graphical optimisations
    what_we_do_creative
  • Enterprise Solutions

    Our enterprise solutions team will work with your business and technical teams to develop and implement your whole-of-business mobile investment roadmap.

    Come and talk to us about our hosted and client-deployed solution options and our extensive experience integrating cross-platform business solutions into the mobile web and app domain.

    We will help deliver the productivity benefits and cost savings that will transform your business and the quality-of-work-life enhancements that will engage and motivate your staff.

    • Whole-of-business mobile
    • Investment planning
    • Business process optimisation
    • Field force automation
    • Hosted solutions
    • Systems integration
    what_we_do_enterprise
  • Mobile Media Buying

    Mnet’s mobile media team works with the leading Australian and overseas publishers to access both premium inventory and data-driven RTB inventory.

    Our technologies measure and optimise performance across thousands of sites and a multitude of formats, providing universal and robust analytics and client results along with beneficial rates and added value.

    Mnet has unique access to AU audiences on global websites that do not have representation within Australia, providing our clients the broadest pool of inventory to utilise in campaign buys.

    Beyond banners, video and rich media the Mnet team has relationships with key sponsorship properties, content producers and gaming companies including Rovio to enhance the impact of media buys.

    • Media buying
    • Mobile search – SEM & SEO
    • Campaign analytics
    what_we_do_mobile_media_buying

 

work we’re proud of

  • Kia Australian Open Tennis 2014 – Game On

  • Paranormal Activity 3 – Rich Media execution

    Challenge: Promote the theatrical release of the thriller Paranormal Activity 3 using a strategy beyond the ‘click to’ function, whilst continuing to build ticket purchase intent via mobile.

    Solution: The rich media advertising execution was built to takeover the Yahoo!US mobile homepage with a fake headline. Whilst reading the ‘breaking news’ about a cellular breakdown, the user’s mobile screen then displayed a static connection before rolling into the Paranormal Activity motion picture details & ticketing information.

    Results: This ground-breaking execution teased the ever-hungry mobile consumer by creating new and engaging form to interact with. Enjoying an 8 percent click- through rate and 12 million impressions it won Adweek’s 2012 Media Plan of the Year in the “Best Use of Mobile” category. The program helped to push Paranormal Activity 3 to the No. 1 position at the US box office.

    • Rich Media
    • HTML5
    • Concept Ideation
    • Interaction Design
    • Visual Design
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  • SPORTSGIRL – Join us campaign

    Challenge: To follow up the success of their m-site launch with a new campaign giving their customers more ways to engage with more mobile marketing from the brand aside from their mobile shopping destination.

    Solution: Sportsgirl developed a creative strategy utilising their shopfronts to entice passers-by to interact with their brand via QR codes. The custom built campaign mobile site allowed smartphone handsets to be served simple integrated flow to the video stream, while legacy handsets were also able to download the exclusive content. All users could sign up to join Sportsgirl to receive exclusive member offers.

    Results: The custom built campaign mobile site allowed smartphone handsets to be delivered automatic video streaming, while legacy handsets were also able to download the exclusive content. All users could sign up to join Sportsgirl to receive exclusive member offers. We received more than 10,000 visits to the site which was great result for this type of outdoor placement, with 1,698 views of the video occurring each week. 41% of visitors watched the video, over double the industry standard. Sportsgirl continue to use QR codes as mobile campaign drivers.

    • HTML5
    • Mobile website
    • QR Codes & Image Recognition
    • Interaction Design
    • Visual Design
    • Content Production
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  • Fox Sports Local

    Challenge: Fox Sports identified a critical need to help their sporting fans discover the perfect venue to watch their team. Allowing fans to connect and engage with others whilst accessing live scores and news while on the go was key.

    Solution: Finding a venue with the game is top priority and enabled using search or by location. Personalisation and check-ins also help users to see where their fellow fans are watching the game. During the game live scores keep sports fans in the loop and after the game the handy ‘call a cab’  feature sees the Fox Sports customer safely home.

    Results: Fox Sports Local has genuinely improved the accessibility of televised sport to fans. Users are aided in accessing content with this simple but valuable utility.

    • iOS Apps
    • Windows Phone Apps
    • Information Design
    • Usability
    • Interaction Design
    • Testing
    • Support
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  • Quickbeds – Mobile Site

    Challenge: Flight Centre engaged Mnet to re-design and re-build the existing Quickbeds mobile site to deliver best practice merchandising and booking of hotels on 3”-8” smartphone/tablet devices in line with their current marketing strategy.

    Solution: A disciplined user-centred design process resulted in a highly customised HTML5 site that includes personalisation features, fast progress through the booking funnel and great merchandising along the way.

    Results: The site offers a rich and frictionless ride through booking. It’s newly launched and we can’t wait to see how customers respond.

    • Mobile Website
    • HTML5
    • Complex Integration
    • Information Design
    • Usability
    • Interaction Design
    • Testing
    • Support
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  • Kia Australian Open Tennis 2011

    Challenge: Facilitate a deeper engagement with the sponsorship, as measured by interactions (in any form) with 2,000 people: Sales target of 100 cars over span of 2011.

    Solution: First ever augmented reality (AR) experience activated via a TV telecast, bringing the Optima experience into the living room. The solution recognised the target audience’s love of technology & benefits of an app that can interact across channels.

    Results: Over 12,635 downloads. This was over 500% better than interaction levels specified in the objectives!

    • android apps
    • ios apps
    • Augmented Reality
    • QR Codes & Image Recognition
    • Interaction Design
    • Visual Design
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latest news

Our latest posts and rants

Kia Launch World First Tennis App

In a world first, Kia and its communications partners – mobile solutions agency Mnet, media agency Initiative and Innocean Worldwide – have collaborated to create an interactive mobile game that allows people to return a high-speed tennis serve live from their TV, PC and digital outdoor panels. Using their smart phone as a racquet, players have the chance to return a serve from the world’s fastest server (263kph).

Designed to maximise viewer engagement for Kia’s sponsorship of next week’s Australian Open, the ‘Game On’ App (www.kia.com.au/game-on) will be supported by a campaign consisting of six 30 second TV ads delivering six different serves, an online practice court, digital outdoor and activations.

Tony Barlow, Chief Operating Officer of Kia commented, “Kia’s partnership with the Australian Open Tennis provides us massive reach to a passionate audience to promote our great range of cars. The ‘Game On’ App will really enhance consumer enjoyment of the Tennis at home in a way that has never been done before. And of course, such an innovative and technologically advanced idea matches perfectly with Kia’s core brand values.”

Travis Johnson, CEO of Mnet said, “When you watch the tennis from home you can’t imagine the power of the players’ serves. We’re giving everyone the chance to feel the pressure and react as the ball zips past. The App syncs with the on-screen serve using audio fingerprint triggers, and the accelerometer to determine the accuracy of the user’s swing in a way similar to gaming consoles, but playable by anyone with an iPhone or Android smartphone.”

The Kia “Game On” App launches this week and ends with the Australian Open Men’s Final on January 26th.

Mnet Mobile Announces “BYOC” Hackathon

The newly announced hackathon will take place in Sydney from December 6-8.

Only 20 teams will be accepted for the mobile development competition which offers unprecedented cash prizes for the top three placements; $10,000, $2,500 and $1,000. Teams will have one weekend to produce the best mobile application possible and the winning solution profiled to an audience of millions through various editorial channels.

Speaking to Gizmodo exclusively Travis Johnson, CEO of Mnet Mobile, commented, “We wanted to demonstrate our support for the Australian mobile development community in a very tangible way and host the type of event our own developers would like to see”.

The Hackathon, called BYOC (Bring Your Own Code) will be held during the first weekend in December at a venue hosted by Mnet Mobile, however all teams will break at midnight each night and then return in the morning. “We considered the standard 24-hour no sleep event, but decided to extend the competition over a weekend to ensure the teams have time to really explore their creative and technical abilities,” said Johnson.

Asked if the developers would be given a strict brief for coding Johnson replied, “The theme is top secret and will be announced at the start of the competition, but it is broad with a lot of room for interpretation. We are looking forward to seeing the diverse creative directions taken as much as the different mobile technologies used. Each team will create one app based on the theme and will be allowed to code for any operating system they choose. Mnet Mobile’s development staff are experts in all platforms and will be on hand with an abundance of mobile devices for the competitors to use and explore the possibilities.”

A panel of judges will vote on the entries during the closing Sunday afternoon and the winners will be announced that day. “We have also received great early support from like-minded organisations who want to be a part of this and are encouraged that partners such as MediaMind, Gizmodo and Lifehacker are on board. We hope to confirm further partners in the coming weeks.”

“BYOC Sydney is the first event of this kind we will be hosting, but we are planning on extending these to other cities,” said Johnson. “It is our aim to create a positive, competitive atmosphere that will uncover first-rate talent. Mobile technology in particular is advancing at an incredibly fast rate, and we want to make sure we are staying at the forefront of cutting edge concepts.”

BYOC is now accepting applications, to express interest go to: www.byocode.com.au

 

Are Your Mobile Search Rankings About To Plummet?

On Wednesday this week, Google announced planned changes to the way it ranks websites in searches made on smartphones.

The changes themselves will mainly affect websites with what Google terms are common configuration mistakes. These include poorly implemented redirects from desktop to smartphone websites, and smartphone-specific errors such as unplayable videos. However, it is the underlying point of the announcement – the broader acknowledgement by Google that ‘smartphone users are a significant and fast growing segment of Internet users’ and that Google have the specific intent to ‘improve the search experience for smartphone users’ that we found most interesting.

To give you a sense of how important this announcement is for brands, it is perhaps useful to talk through the history of mobile search rankings as we have observed it. Read More

IPG Mediabrands Australia Acquires Mnet Mobile Solutions Business

IPG Mediabrands has acquired Australia’s leading full-service mobile solutions company Mnet Mobile, effective 1st February 2013.

Mnet is a specialist mobile communications business that provides mobile marketing solutions including strategy consulting, applications and website development, marketing services, content creation and aggregation. Mnet also provides enterprise solutions for corporates wanting to leverage mobile within their operations.
Read More

The AMPLI survey

For the 8th year in a row, the AIMIA Mobile Industry Group presents the results of their annual survey looking at how Australians use their mobile phones. The report looks at how things are changing in the mobile landscape with the special topic for this year focusing on the impact of Tablets on Mobile Phone Usage.
Read More

contact

Please get in touch via the form below or the phone numbers listed:

SYDNEY

100 Chalmers Street
Surry Hills, NSW, 2010, Australia
p +61 2 8373 2204

MELBOURNE

468 St Kilda Road
Melbourne, VIC, 3004, Australia
p +61 3 9993 9612

ADELAIDE

Level 1, 16 Anster Street
Adelaide, SA, 5000, Australia
p +61 8 8115 6600

BRISBANE

Level 1, 29 Doggett Street
Fortitude Valley, QLD, 4006, Australia
p +61 7 3105 3050

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