The ‘rise of mobile’ continues to power forward, with over half of internet traffic coming from mobile devices. With this progression also comes the continual evolution of mobile-related technologies. Whilst there is much hype and focus around these technologies, this report aims to uncover where Australians really are in terms of awareness, usage, ownership, and purchase intentions of wearable and other mobile-related technologies, as well as what consumers are purchasing with their mobile devices.
We used sophisticated audio watermarking technology, combined with gyrometer, accelerometer and timer, to ensure that viewers had to watch the TV show live or online for their chance to dig and win prizes.
Mnet created a world-first, award winning App that enables ‘first-response’ emergency services to provide critical incident information to central command centres quickly and securely. Central command centres are now able make faster, more informed and accurate decisions, helping save property and lives.
We believe the power of mobile and tablet devices will transform the way we live and that this transformation will affect every aspect of our work and personal lives.
Having a single place for brands to develop and execute engaging mobile strategies is critical to their growth.
In fact we believe it’s critical to their survival.
WHAT MAKES US TICK
At the end of the day it’s all about the experience.
That means intuitive and stunning user interfaces; it means a rewarding engagement; it means anticipating what technology can provide and what users need from your brand in a real-time, access-anywhere, satisfy-me-now brand experience.
And it means building and deploying the assets and marketing plans that connect our clients with their customers in a truly personal way.
Our team of 60 specialists across Australia and the USA thrives in a high performance culture that values innovation, collaboration and curiosity.
Above all else, we value our relationships with clients and the exceptional results we consistently deliver. You’ll find that our people will tirelessly seek to be your mobile partner, not your mobile provider.
It is this commitment to partnership and a shared sense of pride and ownership of results that truly unlocks the value that leveraging mobile technology can bring your business.
We have been pioneers in user-centred mobile engagement services since 2001.
On that journey we’ve stayed at the forefront of every technical innovation in mobile and we continually work to stay there.
We have learned a lot along the way and developed a whole range of technologies that enable us to support your business. For your business this means we take the complexity out of the evolving mobile ecosystem and translate this into innovative and robust mobile solutions.
Our strategists have a deep understanding of both mobile technology and user behaviour trends. We will identify and prioritise opportunities to bring mobile into your mainstream digital strategy.
We will lead the research, concept ideation and roadmap planning process; unlocking insights that will deliver mobile value-multipliers for your marketing and enterprise solutions.
Business process optimisation
Technology and Development
Our customer-focused project management team and world-class developers will bring your mobile web or app requirements to life.
Our team collectively has decades of experience in iOS, Android, Windows, HTML5, Rich Media, Nokia and Blackberry, as well as complex back-end systems integration and development.
Our goal is straightforward – to deliver you world’s best practice for your anywhere/anytime mobile solution.
Windows Phone apps
HTML5 web apps
Business process solutions
Marketing and Analytics
We’d like you to focus on getting excited about the results we will deliver! Our role is to take care of everything else.
We will plan your mobile media strategy, buy your media placements and optimise your results. We’ll develop and execute innovative cross-platform campaigns and manage your Trade Promotions across online, SMS and IVR.
The 400+ integrated campaigns we’ve managed in the past year is exactly the preparation we need to meet your mobile marketing needs; and we’re here to help if you don’t quite know what they should be.
Media strategy, planning, buying & execution
Social media strategy
Mobile search – SEM & SEO
SMS, IVR, MMS services
QR codes & image recognition
Mobile SEO & SEM
Our team specialises in designing award-winning mobile experiences using best practice and user-centred design processes.
Our foundation is a 12-year pedigree in mobile, but for us every project is an opportunity to innovate, encouraged by our compassion for the user and strong sense of curiosity.
That means fast, attractive and highly usable apps and mobile websites and brilliant ads and content.
Our enterprise solutions team will work with your business and technical teams to develop and implement your whole-of-business mobile investment roadmap.
Come and talk to us about our hosted and client-deployed solution options and our extensive experience integrating cross-platform business solutions into the mobile web and app domain.
We will help deliver the productivity benefits and cost savings that will transform your business and the quality-of-work-life enhancements that will engage and motivate your staff.
Business process optimisation
Field force automation
Mobile Media Buying
Mnet’s mobile media team works with the leading Australian and overseas publishers to access both premium inventory and data-driven RTB inventory.
Our technologies measure and optimise performance across thousands of sites and a multitude of formats, providing universal and robust analytics and client results along with beneficial rates and added value.
Mnet has unique access to AU audiences on global websites that do not have representation within Australia, providing our clients the broadest pool of inventory to utilise in campaign buys.
Beyond banners, video and rich media the Mnet team has relationships with key sponsorship properties, content producers and gaming companies including Rovio to enhance the impact of media buys.
Challenge: Maximise viewer engagement for Kia’s sponsorship and build consumer understanding of KIA brand and product of the Australian Open.
Solution: Mnet brought the action from the Australian Open into consumers’ lounge rooms, enabling views to play tennis against their TV. The campaign challenged viewers to return the world’s fastest serve from Sam Groth, using their phone as a tennis racquet to win a KIA Cerato and loads of instant prizes. The app also enabled consumers to place themselves on centre court, challenge and play against their friends via social integration, answer a quiz for additional entries in the draw. The platform is supported by a campaign that consists of a number of ads featuring different serves, an online practice court, digital outdoor and activations.
KIA Game On and Mnet’s globally patented technology ‘Hark’ that powers it, has been globally recognised across 2014 and 2015 for innovation, creativity, marketing, brand awareness, media, technology, gaming and bravery.
Results:Across 2014/15 KIA Game On amassed over 370,000 downloads with users from over 111 countries. On average, players spent 19.36 minutes with the App with 53,000 users putting themselves on the court with the new panorama feature. The App reached #1 in the top free games both the App Store & Google Play, 79% of players more positive about the KIA brand, organic web traffic doubled and KIA achieved record monthly sales.
Download and play: The Kia “Game On” App is available in the app or play stores.
The Big Adventure
Challenge: The Big Adventure was Network Seven’s big new reality format for 2014. Contestants compete in a series of tasks for the right to dig for a golden key; twelve of which are buried in a sandy grid. Ultimately one of these golden key would unlock a treasure box which contains a million dollars. The TV show had all the thrills, spills and drama you’d expect of a high budget production. But how could we share that adrenalin and fun with viewers at home? And how could we build and maintain show audiences, and fuel social chatter?
Solution: We created a companion App that got Australians off their couches and digging for keys in their own lounge. We used sophisticated audio watermarking technology, combined with gyrometer, accelerometer and timer, to ensure that viewers had to watch the TV show live or online for their chance to dig and win prizes.
Results: To viewers around Australia this Global-first TV innovation seemed like magic as their shovel came alive. Our App was the single most successful TV Show App – ever.
SBS World Cup Shoot Out
Challenge: Engage world cup viewers with an interactive second-screen experience.
Solution: We precisely mapped the trajectory and speed of the world cup’s most famous goals from Beckham, Zidane and Totti. Using our patented HARK second-screen technology we gave viewers the chance to be the goalie and see if they can save them and change history.
Results: Played for almost 4000 hours across the tournament and regarded as the most successful mobile app associated with world cup sponsors.
Challenge: Re-invent the in-lounge airline experience and make it easier for passengers to view content, and their flight details.
Solution: A responsive web portal tailored to each passenger that includes their flight status (on time, boarding or delayed), which gate, how many minutes to walk to the gate, and even the weather at their destination.
Results: Being rolled out across Australia from August 2014.
Challenge: Enable first-response emergency services to quickly and securely send back critical incident information.
Solution: Our iPhone app is accessible by all 3,700 QFES first responders and now part of the official response process.
Results: IncSnap has been used at 500+ incidents and contributed to saving property and lives.
Paranormal Activity 3 – Rich Media execution
Challenge: Promote the theatrical release of the thriller Paranormal Activity 3 using a strategy beyond the ‘click to’ function, whilst continuing to build ticket purchase intent via mobile.
Solution: The rich media advertising execution was built to takeover the Yahoo!US mobile homepage with a fake headline. Whilst reading the ‘breaking news’ about a cellular breakdown, the user’s mobile screen then displayed a static connection before rolling into the Paranormal Activity motion picture details & ticketing information.
Results: This ground-breaking execution teased the ever-hungry mobile consumer by creating new and engaging form to interact with. Enjoying an 8 percent click- through rate and 12 million impressions it won Adweek’s 2012 Media Plan of the Year in the “Best Use of Mobile” category. The program helped to push Paranormal Activity 3 to the No. 1 position at the US box office.
Quickbeds – Mobile Site
Challenge: Flight Centre engaged Mnet to re-design and re-build the existing Quickbeds mobile site to deliver best practice merchandising and booking of hotels on 3”-8” smartphone/tablet devices in line with their current marketing strategy.
Solution: A disciplined user-centred design process resulted in a highly customised HTML5 site that includes personalisation features, fast progress through the booking funnel and great merchandising along the way.
Results: The site offers a rich and frictionless ride through booking. It’s newly launched and we can’t wait to see how customers respond.
The Australian Bureau of Statistics engaged Mnet to release a brand new Android app featuring easy access to a full range of official statistics and material design. Statistics Include:
Key Economic Indicators – Have Australia’s key economic indicators at your fingertips, updated as soon as new data becomes available with a notification sent straight to your device. This includes data such as the Consumer Price Index (CPI) and Gross Domestic Product (GDP) and more which you can easily edit based on your preferences.
Census Data – View and compare 2011 Census characteristics relating to people, families, and dwellings, for both postal areas and Commonwealth Electoral Divisions.
Population Clock – Quickly find out the current population projection for Australia – updated in real time.
Michael Beahan, the ABS’ Program Manager of Dissemination said of the app,
“The Android app embraces a new, user-friendly design, making it easy and convenient for users to engage with our statistics on the go.”
The ABS previously had an iOS application but enlisted Mnet to incorporate feedback and develop a ‘streamlined and accessible application with new features that will enhance the user experience’.
So far, the app has seen amazing reviews. Ausdroid even says, “it’s literally one of the best apps we’ve seen from the Australian Government. Well done ABS.”
Just 8 years ago, mobile advertising was only an emerging medium in Australia’s advertising world, and answering the question, “why mobile advertising” wasn’t easy. In those days, penetration of smartphones in the market was minuscule; the iPhone – the device that sits in the heart of the smartphone revolution – had just been released in the Australian market and desktop computers were still Australian’s preferred method of accessing the Internet. The term “app” was just a new buzzword amongst geeks and the majority of websites were not mobile-optimised and delivered a terrible user experience.
Fast-forward to 2016. We are living in a truly mobile world. Our smartphones are the first device we pick up in the morning. We use them while we work, play, and socialise. We use them to stay connected with our loved ones, for entertainment and to access content and service. If brands want to stay relevant and connect with individuals, they need to immerse themselves in this world.
In this whitepaper, we’ll explore the four main indicators signalling the necessity of including mobile advertising in a brand’s media mix.
Volvo Car Australia is leveraging its team sponsorship of V8 Supercars in an innovative way with the launch of a new racing app. The app puts V8 fans behind the wheel in a virtual challenge against Volvo driver Scott McLaughlin on a flying lap of the Bathurst 1000.
The Välkommen by Volvo app uses patented HARK technology from mobile agency Mnet, which cleverly listens out for audio triggers from a second screen and syncs up the application to enable users to control the game on their mobile devices.
“We love finding new and clever ways to engage and delight people through mobile.” Said, Kristy Manson, Client Services Director at Mnet.
Following onscreen prompts, users can race their virtual V8 ‘car’ on screen via their mobile device as the app compares their physical actions – braking, accelerating and turning – versus actual hot lap footage of Scott McLaughlin on the famous Mt Panorama racing circuit.
Players who download the app can sign up to be part of a leaderboard, and at the end of the 2016 V8 Supercars racing season have the chance to win McLaughlin’s own Volvo V60 Polestar car worth $87,000. The Swedish carmaker is also giving away monthly prizes of a remote control Volvo S60 V8 Supercar, and family passes to its hospitality at selected V8 events.
“The Välkommen by Volvo app brings the excitement of V8 Supercars right to people’s finger tips in a fun, easy to use way,” said Kevin McCann, Managing Director of Volvo Car Australia.
“We’re tapping into the excitement of V8 Supercars in a unique way that will appeal to fans on and off the track. With his speed and technique on the race track, Scott McLaughlin is the perfect fit for Välkommen by Volvo. Scott is also very tech savvy, and has a big social media following, which fits nicely with our marketing strategy for Välkommen by Volvo.”
Välkommen – Swedish for ‘welcome’ – is part of a broader overarching V8 Supercars strategy with the same name, developed by Volvo in conjunction with creative and experiential agency, Ensemble. “We built the strategy around facilitating experiences that encourages families to share in the excitement, and enjoy time together both on and off the track.” Said Scott Barnes, Head of Partnerships & Activations at Ensemble.
Volvo is promoting the new app across social media channels. The full race, which activates the HARK technology and second screen, can be viewed at www.volvocars.com/au/about/australia/motorsport/valkommen
This week marked Facebook’s Annual F8 developer conference in San Francisco. A number of new features and the 10-year Facebook plan were announced. Let’s take a look at what was announced and how they will shape for future for brands and Facebook users.
1. MEET THE BOTS
“We think you should be able to message a business like you would message a friend” – Mark Zuckerberg
We’ve been hearing about bots nonstop since Microsoft’s bot framework launch two weeks ago, now Facebook has entered the stage with its new Messaging Platform for brands. Messaging Platform aims to help publishers and businesses communicate with users on Messenger with automated customer support, e-commerce guidance, content and experiences.
What are Bots? Artificial Intelligence tools that send live, automated messages or images to FB messenger.
Who’s onboard? CNN can give you news updates and 1-800 Flowers lets you send flowers with personalised messages.
What’s in it for Facebook? Facebook also announced that it will charge businesses to send re-engagement messages to users who have already started a conversation with the brand.
Why it Matters? Messaging platforms have been on our radar for a long time now. This is the first big opportunity for brands to interact with consumers in a place where they are already spending their time. AI is coming sooner that we think, so we may as well start exploring these platforms now.
2. VR FOR ALL
Facebook has been serious about VR for a while now, but now they have taken it one step further with a new open-source Surround 360 camera rig. The rig features minimal post-processing for content creators and is designed to be portable and durable.
Why it matters? By making it open-source, anyone can build their own 360 camera and produce 4K, 6K…. even 8K video. There has never been a better time for brands to create VR engaging and interactive experiences for consumers.
What else? Touch controllers for Oculus Rift will be shipping later this year, making VR even more interactive. The controllers will enhance VR experiences even further by allowing users to actually touch and manipulate objects.
What’s Next? Zuckerberg has his eyes on Social VR. Teasers included multi-player features and an Oculus VR selfie stick. When this available, you can bring all of your friends on holiday with you by sharing VR footage from anywhere in the world. He also discusses ditching VR headsets for normal eyewear ten years down the line.
3. FACEBOOK LIVE API
Facebook launched a Live API that will allow developers to live stream to Facebook from any app or device. Broadcast methods now include multi-camera and drones.
What else? A tiny live video specific camera was also announced, letting Facebook users and brands alike live stream even higher quality content.
Why it matters? This is expected to bring live video mainstream and publishers like Buzzfeed and Livestream are already on board. Live video can make brands seem even more authentic especially to millennial audiences.
4. VIDEO TAKEOVER
A new API allows 3rd party developers the ability to publish video profile pictures to Facebook. Big players like Instagram, Vine, boomerang and MSQD are already working on this offering.
What else? Facebook will also be able to tag friends automatically in your videos with upgrades to image recognition and AI platforms.
Why it matters? Video has bet big on video, and so far, it’s working. Basic video upgrades are being developed alongside VR. Imagine when these features are merged… VR profile videos and live VR video could be next.
5. ECOSYSTEM UPDATES
And last but not least… Facebook has created tools to build out the basic ecosystem even further.
Account Kit: The “Login with Facebook” feature is already extremely popular but was only available for users with Facebook accounts. Now this is not the case, as Account kit streamlines the account signup and login process for users without Facebook accounts.
Save to Facebook: Facebook’s “Save for Later” feature has been around for four-years now so it’s been upgraded to “Save to Facebook”, a button that allows users to save content from third-party sites to read or watch later in the Saved tab on Facebook.
Instant Articles: Facebook’s Instant Article platform has now been released for use by all publishers. Since launch, Facebook says posts in Instant Articles have logged 20% more opens and a 70% lower abandonment rate than other content.
This week marked Facebook’s Annual F8 developer conference in San Francisco. A number of new features and the 10-year Facebook plan were announced. Let’s take a look at what was announced and how they will shape for future for brands and Facebook users.
Originally published by Mubaloo, our UK-based agency partner.
“Give me directions to Myer, Pitt Street Westfield”
Here’s the scenario: You urgently need new jeans and so need your phone to get you there as quickly as possible. This means knowing either where in the car park you need to park, which tube station exit is best, which bus stop to get off at and which door you need to use to get there as fast as possible.
In order for this request to work, your phone needs to know which floor and which part of Westfield the Myer store is in.
In the future, it won’t necessarily even be you doing the routing; your autonomous car will take you there and will need to know the optimum route, ensuring you don’t end up miles away from the indoor location you are trying to get to.
Imagine you are going to the hospital for an appointment. Hospitals can be vast and confusing. Missing your appointment because you’ve gotten lost along the way, or haven’t accounted for traffic is costly for the NHS and means that you won’t get the treatment you need.
From navigation to the context of your surroundings, delivering enhanced customer services, improving efficiencies for employees, enhancing digital and physical experiences, unlocking new visitor experiences, to simply knowing where you are; there are thousands of reasons that companies are investing in indoor location.
Whether you need to catch public transport, be redirected due to traffic ahead of your journey, or leave at a certain time because of predicted traffic conditions, the mapping app you use on your phone is already able to tell you when you need to leave. Taking this to encompass indoor locations will help to further enhance your experience and make mapping apps even more useful.
Already, we’ve seen Google’s Project Tango pointing to a future where your phone is able to map the world around you. We’ve also seen Apple’s Indoor Survey app, launched last year, being used to map indoor navigation using RF signals and your phone’s existing sensors.
Indoor location is something that Mnet has been working with companies on for the past few years. Regardless if we are looking at an enterprise use case for security checks, or a consumer use case for finding the closest toilet to you; indoor location is important.
Outdoors our devices use a mixture of GPS, cellular triangulation and Wi-Fi to deliver accurate positioning. Indoors, however, cellular triangulation and GPS degrade in accuracy. This is why both Wi-Fi and Bluetooth are being enhanced to deliver better indoor location services. Together, these technologies are able to help pinpoint our location and guide us to where we need to go.
However, there are challenges to using Bluetooth and Wi-Fi. Current Wi-Fi access points are unable to deliver accurate enough location; without deploying a large number of units across a building. Bluetooth is a lower cost alternative, though requires deployments to be properly optimised. One of the biggest challenges across both of these is that current deployments only work within apps that have been optimised for each deployment.
Bluetooth beacons have been used effectively to provide accurate positioning, when combined with a fingerprinted database (RF map of the environment), positioning algorithms and phone sensors. This yields 1-3 meter accuracy, your orientation and refresh rates of under a second.
As it stands, BLE is believed to be the highest performing option on the market. Our friends at SenionLab have one of the best solutions we’ve seen, enabling the blue dot experience to deliver location services through Bluetooth signal triangulation. It’s system has been deployed in shopping centres around the world to help enhance in-app experiences and deliver new types of customer service.
Wi-Fi systems yield lower accuracy (2-5m) and significantly lower refresh rates. Compounding this further is that each OS deals with Wi-Fi in different ways. iOS doesn’t allow for a developer to read the received signal strength indicator (RSSI) value from a Wi-Fi access point (AP). Apple’s reasoning for blocking this is to help better manage battery life. Android, however, does allow developers to read RSSI values, meaning they can use location algorithms directly, within apps, to calculate your position.
For iOS, the only other option is to utilise other wireless communication methods, where the OS has access to the raw RSSI value, namely Bluetooth Low Energy (beacons, for example). This is what SenionLab cracked.
We have heard rumblings for the past few years that indoor location is the next big thing to come to mapping systems; yet the challenges involved with accurately delivering location continue to persist. One of the other big challenges will come from who delivers indoor location information.
Clearly, if you are a large enterprise, you don’t want your floor maps and internal layouts available for anyone to see. Instead, you would want to be able to control this type of experience and only enable employees to see it.
Going back to the example of Westfield, there is value in understanding what users are searching for in maps and how people may be moving around a venue. This is especially true if you are paying for the infrastructure that enables indoor location. Unless people are using your own app with indoor location capabilities, relinquishing control of this may mean that it’s harder to gather this insight.
Google sells services to companies to promote their businesses through Google Maps, which includes some level of insight into how many people are looking for their business and the ability to use keywords. If you are a business that owns hundreds of sites, being able to understand the metrics of people searching for your business, visiting your premises, the amount of time they may spend on premise or other insight or data available – you’d want it.
This is why many companies are adding indoor navigation to their own apps. Once customers enter their premises, the ability to deliver enhanced, customised and relevant services means that they can deliver an overall better customer journey and experience.
What we see happening is that there will be a mixture of both approaches in the future. Companies can’t really afford not to enable people to route to their store, if they are inside a building. Users will expect that type of experience once it becomes more commonplace. Yet, for more regular customers, having more of a personalised experience will help with retention.
As our Graduate Engineers wrap up their first 6 months at Mnet Mobile, they reflect on their experience so far; what they’ve learned and how it compares to their expectations of the industry.
Alan Cornthwaite is a recent graduate in Information Technology from the University of South Australia. Growing up, he always had an interest in the latest technologies and programming, so ending up at Mnet as a Graduate Android Applications and Web Engineer was a perfect fit.
Daniel Lane, also a Graduate Applications Engineer specializing in Android, recently graduated with Honours from the University of South Australia with a degree in software engineering.
Stefan Giangiuliani specializes in iOS development and recently finished up his final year at Adelaide University, where he studied Advanced Computer Science and undertook many of his own iOS projects and even released a few games into the App Store.
1. COLLABORATION IS KEY & CAN BE QUITE FUN
“At University, most work was small and done alone. At Mnet, you could be working alone on a project for your platform, however, there is a great chance that you will be exposed to all the other teams involved in the project and this goes from the Design team all the way to the Test team.” – Stefan
“Sometimes, in University, you’re working with people who aren’t interested in success, and that can be frustrating. It can paint a picture of working together that is neither enjoyable nor effective. When who you’re working with is as committed to success as you are, hard work not only produces better outcomes, it becomes fun.” – Daniel
2. DON’T REINVENT THE WHEEL
“At University, we were taught to not reinvent the wheel. Why? Because if it’s already done, why waste your time doing so? This is key when working on large projects here at Mnet. The goal is to create code that can be reused over a variety of projects to save time and money while still delivering efficient and working solutions.” – Stefan
“My expectation coming into a development position was that I would be making the wheel over again for each new project. However through the processes that are taken between each project it becomes more efficient each time we undergo development.” – Alan
3. TIME MANAGEMENT IS KEY
“In the learning environment at University, you did have due dates on projects, but you never had budgets. This meant you could spend as much time as you needed on a project provided it was in by the due date. In a real working environment, there are time and budget constraints put on a project meaning we actually have to come to quick decisions on how we go about our daily work to meet our targets. Good time management skills are at a peak when considering future projects.” – Stefan
4. MANAGEMENT TOOLS ARE EFFECTIVE
“When working on small projects, alike most in University, it can be easy to undervalue the necessity of using a collaborative tool like Jira or Confluence because there aren’t as many broad details to keep track of. However, using these tools significantly reduces the amount of time spent explaining things that are already explained and also reduces the overhead required to get from the office door in the morning to the computer writing useful code.” – Daniel
5. EFFICIENCY IS KEY TO SUCCESS
“When developing programs for computers, we don’t need to think too much about efficiency because most of the time the computer will get the job done quickly enough for us to care about efficiency. However when developing for mobile platforms it has become apparent that we need to be thinking about efficiency in everything we do due to the limited resources on the mobile devices.” – Stefan
6. THERE ARE ENDLESS OPPORTUNITIES
“When I arrived at Mnet I was given the opportunity to work in the Android division, even though I originally applied as a Web Developer. In doing so I was able to work on both Android and Rich Media projects. I have also been lucky enough to be mentored and work along by some of the best developers in their fields.” – Alan
7. THERE IS STILL SO MUCH TO LEARN
“Coming straight out of University, you can be in the mindset that you have learnt all you need to succeed in your career. But that is not the case in the forever changing technology industry. Every day you learn something new, whether it is learning a new technique in programming or learning how to use new technology, you will forever be learning throughout the rest of your career.” – Stefan
In 2015, Apple sold 30 million new iPhones that had 4-inch screens. 30 million! There are some smartphone vendors that don’t even ship 30 million total units in a year.
In Summary: The iPhone SE is a new 4-inch phone that looks like the iPhone 5s but under the hood has the power and utility of an iPhone 6s and 6s Plus.
- Apparently size does matter….
- The iPhone SE is smaller (at 4 inches) and is definitely a draw card
- It fits comfortably in any small or average-sized hand.
- Size is what sets the new iPhone SE apart from the rest of Apple’s line-up as well as most Android phones.
- Even mid-range Android handsets are fairly large these days.
- $399? Nope, sorry, move across the shore for this price
- The AU price tag $679 (16GB), which is still far cheaper than buying an iPhone 6s out of the box, which starts at $1079.
- It has most of the super specs as the 6s (so the above price tag is looking pretty good)
- It has the superior 12-megapixel camera that lets us shoot “Live Photos.”
- HD 4K video
- Apple Pay, for Apple’s mobile payments
- Wifi capabilities
- Plus the ability to summon Siri with an out loud “Hey Siri” command
- Reported to be faster, more powerful, speeds that are twice as fast as the iPhone 5s
- And apparently better battery life due to the more powerful A9 chip
- Apple promises: 14 hours talk time, 10 days standby time, 12 hours of 3G Internet/13 hours on LTE/13 hours on Wi-Fi, 13 hours of video playback, 50 hours of audio playback
- The graphics performance is also reported to be the same as the 6s
- Space grey, silver, gold and rose gold.
New from the new iOS 9.3 software:
- Something everybody is talking about: The Night Shift. It changes the colour temperature of the screen to remove much of the blue light it emits. Why? Because blue light strains your eyes in the dark, and because most of fall asleep with the phone buried in our face, removing the blue light is designed to help improve sleep quality. Night Shift is accessible in Settings > Display and Brightness, where users can set a schedule to enable and disable it automatically each day. It can also be enabled and disabled manually from the Control Panel.
- Assistance with Wifi assist: Wi-Fi Assist is an iOS 9 feature that forces the phone to switch to cellular data when Wi-Fi signals are weak. Which was sometimes eating into data plans because it would constantly disconnect from Wi-Fi. With iOS 9.3, we can now see exactly how much data has been used as a result of the Wi-Fi Assist feature by visiting Settings > Wi-Fi and scrolling down to the bottom of the screen.
- A brighter selfie camera light
- Apple News now suggests trending topics and editor’s picks. Its new algorithm will show you tailored content Apple thinks you’ll enjoy more. Videos will play directly in a feed, and the news itself will update faster.
- CarPlay has a range of improved features, including nearby facilities in Maps and added song suggestions for music
- The Health app is now compatible with the Apple Watch, so it will also show your ring goals from the watch. It can also track and recommend third-party apps for fitness, weight management and so on.
The not so good..
- It doesn’t have a 3D touch screen (one of our favourite features of the 3D sensor is previewing messages and emails without ‘reading’ them).
- But it still has the Touch ID fingerprint sensor for unlocking it and authenticating purchases in apps and through Apple Pay
- It is also the only iPhone that doesn’t have a barometer, which is used to track flights of stairs climbed among other things.
- No Display Zoom, which the larger iPhones have as an option to make things appear larger and easier to see
The iPhone SE will be up for pre-order on 23rd March (which is 24th March for AU) and will be released next week on 31st March.
The only thing we don’t know: what SE actually stands for? Anybody guess?
In the same launch, Apple introduced;
- A smaller iPad Pro in rose gold (9.7-inch, weighs less than 500 grams and starts at $899 for 32GB) and,
- The Apple Watch Is now Cheaper, and has new bands
- @ only $429
- Coloured nylon straps, a black Milanese Loop strap and new Hermès Apple Watch strap colours you know…
IPG Mediabrands recently acquired Mubaloo, the top enterprise mobility agency in the UK. Moving forward, Mnet will be partnering with Mubaloo to provide relevant mobile content to our Australian audience.
Mubaloo found that many employee mobile applications were too complex and clunky for employees instead of increasing employee productivity, were having a negative impact.
To ensure companies achieve the best ROI from mobile, this white paper highlights our five key success factors for mobile app development:
Originally published in Marketing Magazine on February 26, 2016.
Scott Player reports from Barcelona with the key takeaways for marketers coming out of Mobile World Congress 2016.
Mobile World Congress is the world’s largest conference and exhibition focused on mobile and mobile related technology. Held in Barcelona each February, MWC attracts over 40,000 delegates and thousands of exhibitors. To put it in perspective, it takes over 30 minutes to power walk the entire length of the precinct. To see and understand every stand in four days along with a bunch of the conferences is impossible, however here are some important key themes for this year’s event.
1. Technology is maturing to create commercial reality
While technology is advancing at a rapid rate, a key take out from this year’s MWC is that a lot of the technologies that were in their infancy a year or two ago now have proven commercial applications and have the ability to fundamentally improve many industries. Some examples include:
Enterprise wearables and AR
There are loads of examples where real world applications of enterprise wearables are creating significant positive impacts in their applications. The Daqri smart helmet is a great example where use cases have increased workforce productivity by 30% while concurrently reducing errors in production by 90%.
But it’s not all about efficiency – these sorts of products also enable workers that are physically unfit for manual work (for example, injured or maturing workers) to remain employed via the concept of the ‘remote professional’ or ‘skilled call centre’. Workers in the field with integrated cameras and communications can seek assistance remotely.
These technologies will not only create efficiencies, but also create safer workplaces and increase the workable lifespan of many skilled workers.
A year ago, there was a lot of discussion about ‘what could be’ for VR – The truth is it’s evolving rapidly and it’s here to stay. Samsung’s Gear VR has had more than 100 million hours of content viewed since its launch in November. With Mark Zuckerberg confirming at MWC a partnership with Samsung to bring Facebook’s dynamic streaming technology for 360 video to the Gear VR platform, this also confirms a commitment to creating immersive VR experiences involving a dedicated social VR team.
Also maturing is 360-degree content creation, developing from taped GoPro rigs to purpose-built professional hardware with Nokia launching its OZO VR Camera. The OZO has the ability to shoot 360 degree video and audio, as well as provide a live stream to the content. With the launch of OZO (and others surely to follow), brands and their agencies will have access to professional hardware to produce engaging content for VR platforms.
Beyond the hype of yesteryear, these technologies have real world here-and-now benefits which will continue to evolve and mature through 2016.
2. Contextual Commerce
The concept of ‘contextual commerce’ has a fair bit of airtime over MWC – enabling the consumer to shop/transact in an environment that is tailored to the present context of the consumer, at any time, in a seamless way. For example, purchasing directly from a Pinterest image, within a personalised EDM email, or while in a retail store change room. Using not only time and location data, but a host of other relevant inputs – purchase history, social context, physical influences such as ambient temperature or previous interaction with the brand. Brands are able to hyper-personalise the user experience for mutual benefit.
3. The customer experience is paramount
The automotive sector is undergoing a huge evolution, especially with the push towards autonomous cars, which has strong threat of disruption and commoditisation. At MWC, Mark Fields, President and CEO of Ford Motor Company, positioned Ford not as an auto manufacturer, but as a ‘mobility company aimed at making people’s lives better’.
A typical Ford owner spends around 700 hours in their car each year, however only 4.5 hours interacting with a dealership or the brand in any other way. Ford’s biggest focus is advancing their customer experience to provide a larger number of touch points that either create utility or engagement for the consumer, including the launch of FordPass. FordPass combines digital, physical and mobility solutions to connect with and make the Ford brand relevant to consumers beyond ‘cars’. If Ford is relevant to consumers lives, it will remain relevant regardless of the disruption to the category in which it operates.
4. ‘Connected’ and ‘Smart’ everything
This trend continues from previous years, expanding across cars, bikes, pushbikes, premium watch brands, even connected ski goggles and sensors in everything. And while more and more devices are becoming connected, there’s also been a huge amount of investment in platforms to manage, power and capture data from everything. The trend will continue, and those who will benefit are those that harness the data to provide a better customer experience.
Mobility and connect technologies continue to evolve at break neck speeds – and over the past 12 months, we haven’t seen a heap of new concepts, more-so maturing of the current technologies, resulting in real world commercial application.
Teenagers are an often hard to reach audience using traditional media – Over summer, they are out and about enjoying life, spending a lot of time interacting with their friends both in the real world (and online) and typically shy away from let alone engage with, traditional advertising. Across summer, Coke are always looking for new ways to connect with, and be close to teens whilst they are out and about, enjoying their everyday summer moments.
Teenagers are a typically hard to reach audience, but by putting mobile at the heart of the campaign we could bring Coke into their summer, wherever they are. To create something that teens would engage with, we leveraged their love of gaming, school holidays and combined them with their permanently attached mobile phone.
To make a moment come alive, we recognised that Coke needed to be present in that moment. Combining both the strength of mobile and Out of home media, we created a light-hearted, interactive experience for teens. The game lets teens turn their phone into a controller that connects remotely to an OOH panel as the game screen, to play to win icy cold cans of coke – dispensed directly from the OOH panel.
We installed these OOH panels in 11 locations across 3 cities, only in places relevant to a teens summer including Pitt St. Mall in Sydney and Melbourne Central Station. The exciting challenge to win the game was only fueled further by the chance to win an icy cold can of Coke, dispensed immediately from the digital OOH panel upon winning. Creating instant rewards like this excited and enhanced the experience, and literally put Coke into the summer moment.
Across two weeks, we had over 3,976 teens throw over 22,434 ice cubes from their phones to win 2,368 icy cold cans of coke…. Whilst also building an engaged re-targeting pool for ongoing summer campaigns…
With an average dwell time of 11:42 minutes and 56% of teens playing multiple times, who said your phone and an outdoor panel couldn’t put product in the hands of consumers?
Mnet is the world’s most awarded mobile agency.
Mnet has been recognised both locally and globally spanning creativity, innovation, gaming, mobile media, bravery, technology and marketing across both private and public sectors. A Recent awards include two Global Mobile Awards for ‘Best marketing’ and ‘Most innovative app’, both B&T and Adnews ‘Specialist Agency of the Year’, ‘Best in Show’ at the APAC Mobile Marketing Awards and Locus Awards, among many others.
The recognition of Mnet’s work across 2014/15 currently totals 35 awards.
Mnetters share a passion for technology and creating amazing mobile experiences. We work as an open and collaborative family where everyone is encouraged to express their individual creativity and enthusiasm. We are more than 60 family members strong across Australia and as you can imagine we are growing rapidly as the mobile sector takes off.
As a full-service mobile agency we do A LOT in mobile; from strategy to design and development of mobile solutions, media planning and buying, SMS competitions and promotions as well as enterprise solutions. So it’s an understatement to say we’ve having a busy time.
We’re a bunch that is extremely proud of our work, but it’s not just us who think we’re top operators. Here’s some local and global recognition that has come our way over the past 12 months:
Most Innovative Mobile App & Best Mobile Advertising and Marketing – Global Mobile Awards 2015
Both B&T and Adnews awarded Mnet ‘Specialist Agency of the Year 2014’
AIMIA – Best Smartphone/Tablet App in BOTH the Government and Entertainment categories
Adnews Media Campaign of the year
Featured in Anthill’s SMART Top 100 Innovations of 2014
Best in Show, LOCUS Awards for Innovation 2014
On top of creating great work and winning awards, we are also proud of some of our own statistics year-on-year:
Boat parties – 3 (up 300%)
Nerf Guns – 6 (new addition in 2014)
Hackathons – 2 (up 100%)
CEO doing the worm at nights’ out – 28 (down 22%)
Cider consumption (down 25%)
Pinot Grigio consumption (up 80%)
Mnet Family Dinners – 8 (up 50%)
Mnet late night stacks-on wrestling matches – 3 (up 300%)
Some impressive numbers there, that we look forward to updating as we go.
Mnet is also part of the IPG Mediabrands network and in Australia we are the fastest growing full-service marketing communications group designed for the new era of consumer and brand engagement.