If you don’t already have a mobile or responsive site, now is the time to get one. Google recently announced algorithm updates that will have a significant impact on mobile search results worldwide for mobile searchers. With more than half of web traffic coming from mobile and 87% of consumers using their mobile devices to conduct searches at least once a day, you can imagine how costly this could be in terms of lost mobile traffic and revenue for businesses without mobile friendly sites.
Google has already been annotating mobile-friendly pages for searchers in an effort to help influence mobile searchers toward a better mobile experience. On April 21, these annotations will become part of the ranking algorithm, affecting the order of search results directly. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not. The goal is to improve searcher experience as it can be frustrating to search on a phone and land on a page that’s so tiny you can’t accurately click the links without pinching and zooming and scrolling to find the right text or links. Google is converting that frustration into an improvement in its search results, so that more mobile searchers will land on sites with positive mobile experiences.
The algorithm will be applied worldwide, page by page and on a real-time basis. The algorithm update affects mobile searchers and search results in all countries at the same time, rather than just rolling out in the US first. Each page’s mobile friendliness is judged separately. That’s good news if your ecommerce catalogue is mobile friendly but your forums or other content sections are not as unfriendly sections will not cause your entire site to be ranked as unfriendly. Mobile rankings will be ranked in real time so as soon as pages becomes mobile friendly; the mobile-friendly ranking algorithm would kick in for those pages.
Content from indexed Android apps can now be ranked in search results for searchers who are signed in to Google and have that Android app installed on their mobile device. iOS apps will not be included in this app ranking improvement as Google has no access to Apple’s iTunes database.
Australian mobile solutions business Mnet has attained a status as the world’s most awarded mobile communications agency following a string of new accolades in 2015 that add to national, regional and global recognition achieved last year.
So far in 2015 Mnet has won eight local and global awards that build on a tally of 27 won in 2014. Since January, the Global Mobile Awards named Mnet as winner of categories for The Most Innovative App and Best Mobile Advertising and Marketing. In Australia, industry body AIMIA awarded Mnet with Best Smartphone or Tablet App in two categories (Government and Entertainment) and local trade media Adnews has named Mnet as Specialist Agency of the Year.
In 2014 Mnet’s accolades included Best Specialist Agency from B&T, Silver for Best Specialist Agency at Campaign Asia Awards, Best in Show plus three additional category wins at the Asia Pacific Mobile Marketing Association, one from the Global Mobile Marketing Association awards, three Spikes Asia wins, a category winner from the Media Federation of Australia, four winners from the Locus Awards, three winners from the Australian Mobile Design Awards, and an iAward amongst others.
The awards span categories for innovation, creativity, bravery, media, technology/apps, overall agency results, brand awareness and gaming across many government and business sectors. The accolades have been given for various Mnet developments including its breakthrough work for automotive client KIA with the “Game On” app, for Mnet’s globally patented HARK technology, Channel Seven’s The Big Adventure, The Gallipoli campaign for the Department of Veterans Affairs and for Queensland Fire and Rescue Services with a unique disaster coordination App called INCSnap.
“Mobile continues to be the world’s fastest evolving marketing communications platform,” said Mnet CEO Travis Johnson. “Awards recognition benchmarks our work against global competition and most importantly are voted by our peers and high-profile CMOs.” Johnson continued, “I’m most proud of the variety of work that has been awarded across so many of our projects. This work sets our current innovation benchmark that the team strives to surpass with our next client solutions.”
Henry Tajer, incoming global CEO of IPG Mediabrands and executive chairman of the Australia group, said Mnet had become a worldwide leader in mobile innovation and effectiveness by investing and backing its talented team, as well as demonstrating to clients the value of investing in the mobile channel and technology. “In just over two years since we acquired the Mnet business, Travis and his team have built Mnet into a power house that is highlighted by its awards recognition. The level of innovation Mnet adds to our clients business complements the many world-class services Mediabrands delivers.”
The Seven Network and mobile solutions company Mnet have been recognised with a prominent award from one of Asia-Pacific’s most important and competitive awards forums, The Festival of Media.
Announced in Singapore last night, the Festival of Media awarded a Silver in the Best Use of Mobile category to Network Seven and Mnet for their innovative second-screen application developed for The Big Adventure. The Big Adventure episodes each featured a prominent opportunities for people to use their smartphones to dig for keys and prizes, just as the contestants did in the show. Using Mnet’s patented HARK technology, a watermark in the TV broadcast ensured viewers had to watch the TV show for the App to trigger and allow them to play.
Over 250,000 people downloaded the app and increased their engagement in the show. Most players also tuned into every episode, driving frequency, impact and audience. The Big Adventure app quickly became the number one free app in iTunes and continued to dominate the charts across the series. In fact it was number one more times in 2014 than Facebook, WhatsApp, Instagram or even Candy Crush Saga, at times having 18,000 people playing per second. On average each player dug 18 holes (in their lounge room floor) and viewed six minutes of sponsor content.
Kurt Burnette, chief revenue officer of Seven West Media said, “We continue to engage with our audiences and our marketing partners in new and effective ways as we accelerate the delivery of our content across every platform and device. The mobile element of The Big Adventure and the subsequent public recognition provides a clear indication of where we are heading as we deliver our owned and created content to our audiences beyond the power of broadcast television, using the power of our broadcast television. Mnet has proven to be a highly creative and proactive partner in the mobile space to help deliver on that objective.”
Travis Johnson, CEO of Mnet, said The Big Adventure offered a unique opportunity to create deep engagement via mobile. “The work with Channel 7 on the app and the Silver award clearly demonstrates the impact of a great client partnership. The benefit of our HARK technology is two-fold; it provides a magical interactive experience for viewers, and for advertisers it ensures 100% attention to the program and their communication. We are thrilled with this recognition from Festival of Media.”
Mobile solutions business Mnet this week launches the 2015 version of the highly awarded app “Kia – Game On”, which last year won more than 20 awards globally and was played in 130 countries.
Timed to coincide with Kia’s headline sponsorship of the Australian Open Tennis Tournament which starts on January 19, “Game On, V2” carries substantially expanded capabilities from 2014 to widen people’s experience of playing and experiencing live tennis in their lounge rooms and at events using their smartphones.
The launch of the new app will be supported by new television commercials from Innocean Worldwide and media planning and buying by Initiative. The campaign again enlists the talents of Sam Groth, the Australian professional tennis player with the world’s fastest serve. Players have the chance to try and return Groth’s serve on their smartphones, but this year new capabilities in the app will allow people to review their return shots via a replay, compete against their Facebook friends or Sam Groth himself and put themselves on court with a 360-degree panorama view.
People attending the Australian Open in Melbourne will also receive offers, exclusive opportunities, information and alerts via beacons deployed around the Tennis precinct.
“The Game On App is designed to give viewers a true sense of the speed and skill professional athletes exhibit on the tennis court, but enabling them do so from the comfort of their lounge rooms, and just using their smartphones. This year we have significantly enhanced the realism of the experience via many additional features that leverage the latest technology advancements,” said Mnet CEO Travis Johnson. “We are also proud to launch a smartwatch version, giving the growing numbers of people with these wearables an innovative and entertaining experience brought to them by Kia.”
The more times people play, the more entries they will have to win a brand new Kia Cerato car.
Game On 2014 was one of the most downloaded Apps for 2014, topping the iTunes and Playstore charts. It achieved an average of 15 minutes of engagement and millions of swings. “Game On” won more than 20 awards globally including multiple Spikes, Media Federation Awards and Best In Show at the Mobile Marketing Association’s APAC Smarties.
Initiative Media created the integrated communications strategy and media buy, whilst Innocean Worldwide produced the Television commercials and campaign creative assets.
Mobile solutions business Mnet has capped its most successful year ever with a host of awards from Australian-based and overseas awards forums.
Easily the most awarded mobile solutions business in Australia and possibly the world, Mnet was just named Specialist Agency of the Year by trade press platform B&T and also won Silver in the category for Specialist Agency of the Year from Campaign Asia. The latest two accolades brought Mnet’s total for the year to 28 significant awards.
Mnet burst into the winners circles this year with the ground-breaking app called “Game On” produced for auto brand Kia that allowed people to use their smartphones in front of their televisions to return the world’s fastest tennis serve. The App was launched to coincide with The Australian Open Tennis Tournament. The fact that “Game On” was funded by Mnet in its early stages won the agency the Mumbrella Bravery Award early in 2014. Throughout the year Mnet’s client work has also been awarded in categories including creativity, experiential, innovation, brand awareness, best app and gaming.
The agency’s depth of award-winning work included INCSnap (Incident Snap), a solution created for Queensland Fire and Emergency Services to better equip first-responders to disasters and quickly communicate images, video and location information disaster to the Command Centre, Government and media outlets. Also awarded was a campaign for the Department of Veteran’s Affairs for the 2015 Gallipoli Ballot.
Further agency accolades in 2014 included Best in Show and three others at the APAC Mobile Marketing Awards, three awards at Spikes Asia, Best in show and three others at The Locus Awards, winner in Government Category at iMedia NSW Awards, winner in Innovation and Auto categories at The Media Federation of Australia awards and three winners at the Australian Mobile Design Awards.
“Innovation, great creative and intuitive user experience is at the core of our successful mobile executions,” said Mnet CEO Travis Johnson. “The Mnet teams across all offices have enthusiastically driven the standard of work and outcomes for clients and this has translated into the extensive peer recognition they all deserve.”
Mnet has a staff of 62 people and offices in Sydney, Brisbane, Melbourne and Adelaide.
September 8, 2014: The world’s peak organisation across mobile marketing solutions, the Mobile Marketing Association, has awarded Mnet Mobile Australia its “Best in Show” Award for Asia Pacific. The announcement was made at the Association’s annual APAC event in Singapore on Friday night.
Mnet won the top award after final judging across 87 shortlisted entries in 15 categories of mobile marketing. Mnet’s work for Kia, the “Game On” app, was a big winner in three of the categories.
“Game On” won Gold in the Cross Media category, Silver for Brand Awareness and Silver for Best App.
The MMA said the finalists and award winners represented the pillars of innovation, creativity and success… “highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.”
Mnet’s Kia “Game On” app was a world first and stormed the Australia market on its release in January for this year’s Australian Open Tennis Tournament, also attracting unprecedented overseas attention. “Game On” enabled people to attempt a return of serve using their mobile ‘phones in front of their TV against the world’s fastest-serving professional tennis player, Sam Groth, whose serve has been clocked at 263 kph.
The App achieved almost 200,000 downloads in two weeks, was played in 111 countries and had user engagement of well over 15 minutes, garnering significant social media and PR coverage and contributing to a bumper sales month for Kia. The television channel that broadcasted the campaign commented that it has set the benchmark for second-screen viewer engagement.
“We acquired the Mnet business in February 2013 as an important strategic fit for the IPG Mediabrands Australia group,” said IPG Mediabrands Australia executive chairman Henry Tajer. “Under Travis Johnson’s leadership as CEO, Mnet has grown its capabilities to achieve global reach and the MMA award is the latest testament to the team’s achievements.”
Mnet CEO Travis Johnson said, “We’re thrilled with recognition for the high caliber of work within Mnet. For this particular App we went out on a pretty big limb to develop the technology back-end without external funding and are really happy to be recognized by our peers across the region for our focus on both innovation and results. These awards are testament to the imagination and skill of our team at Mnet and great support from Kia, Initiative and Innocean.”
Friday 22nd August: Mobile solutions company Mnet won three gongs at the Australian Mobile and App Design Awards held last night in Sydney.
Continuing in its winning form with the Kia Game On application, which won this year’s Mumbrella Award for Bravery, the Game On app won Best Mobile App Creative in the TV and Entertainment category as well as Best Mobile App Creative in the Sport category.
Mnet also won the award for Best Mobile Campaign Creative for “Gallipoli” and the Australian Government’s Department of Veterans’ Affairs.
“Great creative and intuitive user experience is at the core of the most successful mobile executions.” said Mnet CEO Travis Johnson. “These awards highlight clients who are getting it right and it’s great to have this recognition.”
June 6, 2014: Mobile solutions specialist business Mnet was the only agency awarded in three categories at last night’s Mumbrella 360 awards. The Mumbrella Awards forum has emerged in recent years as one of Australia’s most prestigious forums for the recognition of breakthrough communications and initiatives.
Mnet won the highly coveted category for “Bravery”, with a case study built around the agency’s development work on a mobile app that launched in conjunction with this year’s Australia Open Tennis tournament. Experts from media companies and associated agencies said it couldn’t be done. Mnet created the impossible with zero guarantee of any funding.
The app was a record breaker in terms of public attention and involvement, and allowed people to use their mobile phones in front of their TVs in an attempt to return the world’s fastest professional tennis serves.
In addition to the top award for “Bravery”, the Mumbrella judges also recognised Mnet as highly commended in two categories – “Specialist” agency and “Innovation”.
“Winning the Bravery award and the highly commendeds at Mumbrella 360 helps position Mnet at the forefront of mobile innovation,” said Travis Johnson, Mnet CEO. “Our clients come to us for cutting edge solutions and we relish the challenge to create them. It has been a big year and we’re really proud of our work across all categories from Marketing to Enterprise and Government.”
In a world first, Kia and its communications partners – mobile solutions agency Mnet, media agency Initiative and Innocean Worldwide – have collaborated to create an interactive mobile game that allows people to return a high-speed tennis serve live from their TV, PC and digital outdoor panels. Using their smart phone as a racquet, players have the chance to return a serve from the world’s fastest server (263kph).
Designed to maximise viewer engagement for Kia’s sponsorship of next week’s Australian Open, the ‘Game On’ App (www.kia.com.au/game-on) will be supported by a campaign consisting of six 30 second TV ads delivering six different serves, an online practice court, digital outdoor and activations.
Tony Barlow, Chief Operating Officer of Kia commented, “Kia’s partnership with the Australian Open Tennis provides us massive reach to a passionate audience to promote our great range of cars. The ‘Game On’ App will really enhance consumer enjoyment of the Tennis at home in a way that has never been done before. And of course, such an innovative and technologically advanced idea matches perfectly with Kia’s core brand values.”
Travis Johnson, CEO of Mnet said, “When you watch the tennis from home you can’t imagine the power of the players’ serves. We’re giving everyone the chance to feel the pressure and react as the ball zips past. The App syncs with the on-screen serve using audio fingerprint triggers, and the accelerometer to determine the accuracy of the user’s swing in a way similar to gaming consoles, but playable by anyone with an iPhone or Android smartphone.”
The Kia “Game On” App launches this week and ends with the Australian Open Men’s Final on January 26th.
The newly announced hackathon will take place in Sydney from December 6-8.
Only 20 teams will be accepted for the mobile development competition which offers unprecedented cash prizes for the top three placements; $10,000, $2,500 and $1,000. Teams will have one weekend to produce the best mobile application possible and the winning solution profiled to an audience of millions through various editorial channels.
Speaking to Gizmodo exclusively Travis Johnson, CEO of Mnet Mobile, commented, “We wanted to demonstrate our support for the Australian mobile development community in a very tangible way and host the type of event our own developers would like to see”.
The Hackathon, called BYOC (Bring Your Own Code) will be held during the first weekend in December at a venue hosted by Mnet Mobile, however all teams will break at midnight each night and then return in the morning. “We considered the standard 24-hour no sleep event, but decided to extend the competition over a weekend to ensure the teams have time to really explore their creative and technical abilities,” said Johnson.
Asked if the developers would be given a strict brief for coding Johnson replied, “The theme is top secret and will be announced at the start of the competition, but it is broad with a lot of room for interpretation. We are looking forward to seeing the diverse creative directions taken as much as the different mobile technologies used. Each team will create one app based on the theme and will be allowed to code for any operating system they choose. Mnet Mobile’s development staff are experts in all platforms and will be on hand with an abundance of mobile devices for the competitors to use and explore the possibilities.”
A panel of judges will vote on the entries during the closing Sunday afternoon and the winners will be announced that day. “We have also received great early support from like-minded organisations who want to be a part of this and are encouraged that partners such as MediaMind, Gizmodo and Lifehacker are on board. We hope to confirm further partners in the coming weeks.”
“BYOC Sydney is the first event of this kind we will be hosting, but we are planning on extending these to other cities,” said Johnson. “It is our aim to create a positive, competitive atmosphere that will uncover first-rate talent. Mobile technology in particular is advancing at an incredibly fast rate, and we want to make sure we are staying at the forefront of cutting edge concepts.”
BYOC is now accepting applications, to express interest go to: www.byocode.com.au