The Big Adventure

We used sophisticated audio watermarking technology, combined with gyrometer, accelerometer and timer, to ensure that viewers had to watch the TV show live or online for their chance to dig and win prizes.

SERVICES SUPPLIED

  • device sensors
  • interface design
  • usability
  • mobile marketing

SBS World Cup™ Shoot Out

SBS is Australia’s Official Broadcaster of the 2014 FIFA World Cup™ and has joined forces with Kia to give you the chance to experience first-hand what it’s like to be in the firing line.

SERVICES SUPPLIED

  • device sensors
  • interface design
  • usability
  • mobile marketing

Qantas QView

Mnet has supported QView by designing an immersive HTML5 responsive design website for multiple screens – mobile ‘phone, tablet and laptop.

SERVICES SUPPLIED

  • responsive design
  • HTML5
  • systems integration
  • mobile advertising

IncSnap Fire

Mnet created a world-first, award winning App that enables ‘first-response’ emergency services to provide critical incident information to central command centres quickly and securely. Central command centres are now able make faster, more informed and accurate decisions, helping save property and lives.

SERVICES SUPPLIED

  • interface design
  • usability
  • systems integration
  • security

Kia Australian Open 2014

World first game allowing viewers to return the world’s fastest serve using audio sync. Get the timing, swing and power right and you could win a Kia Cerato Koup car. Play via TV, online and digital outdoor panels.

SERVICES SUPPLIED

  • device sensors
  • interface design
  • usability
  • mobile marketing

Latest News

Showreel

  • MNET Showreel

about us

OUR PHILOSOPHY

Mobile devices are truly personal.

We believe the power of mobile and tablet devices will transform the way we live and that this transformation will affect every aspect of our work and personal lives.

Having a single place for brands to develop and execute engaging mobile strategies is critical to their growth.

In fact we believe it’s critical to their survival.

WHAT MAKES US TICK

At the end of the day it’s all about the experience.

That means intuitive and stunning  user interfaces; it means a rewarding engagement; it means anticipating what technology can provide and what users need from your brand in a real-time, access-anywhere, satisfy-me-now brand experience.

And it means building and deploying the assets and marketing plans that connect our clients with their customers in a truly personal way.

OUR PEOPLE

Our team of 60 specialists across Australia and the USA thrives in a high performance culture that values innovation, collaboration and curiosity.

Above all else, we value our relationships with clients and the exceptional results we consistently deliver. You’ll find that our people will tirelessly seek to be your mobile partner, not your mobile provider.

It is this commitment to partnership and a shared sense of pride and ownership of results that truly unlocks the value that leveraging mobile technology can bring your business.

OUR HISTORY

We have been pioneers in user-centred mobile engagement services since 2001.

On that journey we’ve stayed at the forefront of every technical innovation in mobile and we continually work to stay there.

We have learned a lot along the way and developed a whole range of technologies that enable us to support your business. For your business this means we take the complexity out of the evolving mobile ecosystem and translate this into innovative and robust mobile solutions.

Let mobile and Mnet be part of your success.

what we do

  • Strategy Consulting

    Our strategists have a deep understanding of both mobile technology and user behaviour trends. We will identify and prioritise opportunities to bring mobile into your mainstream digital strategy.

    We will lead the research, concept ideation and roadmap planning process; unlocking insights that will deliver mobile value-multipliers for your marketing and enterprise solutions.

    • Research
    • Concept ideation
    • Solution design
    • Technical design
    • Whole-of-business mobile
    • Investment planning
    • Business process optimisation
    what_we_do_strategy
  • Technology and Development

    Our customer-focused project management team and world-class developers will bring your mobile web or app requirements to life.

    Our team collectively has decades of experience in iOS, Android, Windows, HTML5, Rich Media, Nokia and Blackberry, as well as complex back-end systems integration and development.

    Our goal is straightforward – to deliver you world’s best practice for your anywhere/anytime mobile solution.

    • Mobile websites
    • iOS apps
    • Android apps
    • Windows Phone apps
    • HTML5 web apps
    • Blackberry apps
    • Rich Media
    • Business process solutions
    • Complex Integration
    • API development
    what_we_do_technology
  • Marketing and Analytics

    We’d like you to focus on getting excited about the results we will deliver! Our role is to take care of everything else.

    We will plan your mobile media strategy, buy your media placements and optimise your results. We’ll develop and execute innovative cross-platform campaigns and manage your Trade Promotions across online, SMS and IVR.

    The 400+ integrated campaigns we’ve managed in the past year is exactly the preparation we need to meet your mobile marketing needs; and we’re here to help if you don’t quite know what they should be.

    • Media strategy, planning, buying & execution
    • Social media strategy
    • Mobile search – SEM & SEO
    • Trade promotions
    • SMS, IVR, MMS services
    • QR codes & image recognition
    • Opt-In Management
    • Mobile SEO & SEM
    • Campaign analytics
    • Site-side analytics
    what_we_do_marketing
  • Creative Services

    Our team specialises in designing award-winning mobile experiences using best practice and user-centred design processes.

    Our foundation is a 12-year pedigree in mobile, but for us every project is an opportunity to innovate, encouraged by our compassion for the user and strong sense of curiosity.

    That means fast, attractive and highly usable apps and mobile websites and brilliant ads and content.

    • Information design
    • Interface design
    • Usability
    • Visual design
    • Audio production
    • Storyboarding
    • Graphical optimisations
    what_we_do_creative
  • Enterprise Solutions

    Our enterprise solutions team will work with your business and technical teams to develop and implement your whole-of-business mobile investment roadmap.

    Come and talk to us about our hosted and client-deployed solution options and our extensive experience integrating cross-platform business solutions into the mobile web and app domain.

    We will help deliver the productivity benefits and cost savings that will transform your business and the quality-of-work-life enhancements that will engage and motivate your staff.

    • Whole-of-business mobile
    • Investment planning
    • Business process optimisation
    • Field force automation
    • Hosted solutions
    • Systems integration
    what_we_do_enterprise
  • Mobile Media Buying

    Mnet’s mobile media team works with the leading Australian and overseas publishers to access both premium inventory and data-driven RTB inventory.

    Our technologies measure and optimise performance across thousands of sites and a multitude of formats, providing universal and robust analytics and client results along with beneficial rates and added value.

    Mnet has unique access to AU audiences on global websites that do not have representation within Australia, providing our clients the broadest pool of inventory to utilise in campaign buys.

    Beyond banners, video and rich media the Mnet team has relationships with key sponsorship properties, content producers and gaming companies including Rovio to enhance the impact of media buys.

    • Media buying
    • Mobile search – SEM & SEO
    • Campaign analytics
    what_we_do_mobile_media_buying

 

work we’re proud of

  • The Big Adventure

    Challenge: The Big Adventure was Network Seven’s big new reality format for 2014. Contestants compete in a series of tasks for the right to dig for a golden key; twelve of which are buried in a sandy grid. Ultimately one of these golden key would unlock a treasure box which contains a million dollars. The TV show had all the thrills, spills and drama you’d expect of a high budget production. But how could we share that adrenalin and fun with viewers at home? And how could we build and maintain show audiences, and fuel social chatter?

    Solution: We created a companion App that got Australians off their couches and digging for keys in their own lounge. We used sophisticated audio watermarking technology, combined with gyrometer, accelerometer and timer, to ensure that viewers had to watch the TV show live or online for their chance to dig and win prizes.

    Results: To viewers around Australia this Global-first TV innovation seemed like magic as their shovel came alive. Our App was the single most successful TV Show App – ever.

    • Game Design
    • Second-screen
    • Device Sensors
    • UX
    • iPhone
    • Android
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  • SBS World Cup Shoot Out

    Challenge: Engage world cup viewers with an interactive second-screen experience.

    Solution: We precisely mapped the trajectory and speed of the world cup’s most famous goals from Beckham, Zidane and Totti. Using our patented HARK second-screen technology we gave viewers the chance to be the goalie and see if they can save them and change history.

    Results: Played for almost 4000 hours across the tournament and regarded as the most successful mobile app associated with world cup sponsors.

    • Game Design
    • Second-screen
    • Device Sensors
    • UX
    • iPhone
    • Android
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  • Qantas QView

    Challenge: Re-invent the in-lounge airline experience and make it easier for passengers to view content, and their flight details.

    Solution: A responsive web portal tailored to each passenger that includes their flight status (on time, boarding or delayed), which gate, how many minutes to walk to the gate, and even the weather at their destination.

    Results: Being rolled out across Australia from August 2014.

    • Responsive Design
    • Interaction Design
    • HTML5
    • Visual Design
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  • IncSnap Fire

    Challenge: Enable first-response emergency services to quickly and securely send back critical incident information.

    Solution: Our iPhone app is accessible by all 3,700 QFES first responders and now part of the official response process.

    Results: IncSnap has been used at 500+ incidents and contributed to saving property and lives.

    • iOS Apps
    • Security
    • UX
    • Testing
    • Support
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  • Kia Australian Open Tennis 2014 – Game On

  • Paranormal Activity 3 – Rich Media execution

    Challenge: Promote the theatrical release of the thriller Paranormal Activity 3 using a strategy beyond the ‘click to’ function, whilst continuing to build ticket purchase intent via mobile.

    Solution: The rich media advertising execution was built to takeover the Yahoo!US mobile homepage with a fake headline. Whilst reading the ‘breaking news’ about a cellular breakdown, the user’s mobile screen then displayed a static connection before rolling into the Paranormal Activity motion picture details & ticketing information.

    Results: This ground-breaking execution teased the ever-hungry mobile consumer by creating new and engaging form to interact with. Enjoying an 8 percent click- through rate and 12 million impressions it won Adweek’s 2012 Media Plan of the Year in the “Best Use of Mobile” category. The program helped to push Paranormal Activity 3 to the No. 1 position at the US box office.

    • Rich Media
    • HTML5
    • Concept Ideation
    • Interaction Design
    • Visual Design
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  • Quickbeds – Mobile Site

    Challenge: Flight Centre engaged Mnet to re-design and re-build the existing Quickbeds mobile site to deliver best practice merchandising and booking of hotels on 3”-8” smartphone/tablet devices in line with their current marketing strategy.

    Solution: A disciplined user-centred design process resulted in a highly customised HTML5 site that includes personalisation features, fast progress through the booking funnel and great merchandising along the way.

    Results: The site offers a rich and frictionless ride through booking. It’s newly launched and we can’t wait to see how customers respond.

    • Mobile Website
    • HTML5
    • Complex Integration
    • Information Design
    • Usability
    • Interaction Design
    • Testing
    • Support
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latest news

Our latest posts and rants

Mnet Piles on the Awards in 2014

Mobile solutions business Mnet has capped its most successful year ever with a host of awards from Australian-based and overseas awards forums.

Easily the most awarded mobile solutions business in Australia and possibly the world, Mnet was just named Specialist Agency of the Year by trade press platform B&T and also won Silver in the category for Specialist Agency of the Year from Campaign Asia. The latest two accolades brought Mnet’s total for the year to 28 significant awards.

Mnet burst into the winners circles this year with the ground-breaking app called “Game On” produced for auto brand Kia that allowed people to use their smartphones in front of their televisions to return the world’s fastest tennis serve. The App was launched to coincide with The Australian Open Tennis Tournament. The fact that “Game On” was funded by Mnet in its early stages won the agency the Mumbrella Bravery Award early in 2014. Throughout the year Mnet’s client work has also been awarded in categories including creativity, experiential, innovation, brand awareness, best app and gaming.

The agency’s depth of award-winning work included INCSnap (Incident Snap), a solution created for Queensland Fire and Emergency Services to better equip first-responders to disasters and quickly communicate images, video and location information disaster to the Command Centre, Government and media outlets. Also awarded was a campaign for the Department of Veteran’s Affairs for the 2015 Gallipoli Ballot.

Further agency accolades in 2014 included Best in Show and three others at the APAC Mobile Marketing Awards, three awards at Spikes Asia, Best in show and three others at The Locus Awards, winner in Government Category at iMedia NSW Awards, winner in Innovation and Auto categories at The Media Federation of Australia awards and three winners at the Australian Mobile Design Awards.

“Innovation, great creative and intuitive user experience is at the core of our successful mobile executions,” said Mnet CEO Travis Johnson. “The Mnet teams across all offices have enthusiastically driven the standard of work and outcomes for clients and this has translated into the extensive peer recognition they all deserve.”

Mnet has a staff of 62 people and offices in Sydney, Brisbane, Melbourne and Adelaide.

Mnet Mobile Recognised for Best Work in APAC by the MMA

September 8, 2014: The world’s peak organisation across mobile marketing solutions, the Mobile Marketing Association, has awarded Mnet Mobile Australia its “Best in Show” Award for Asia Pacific. The announcement was made at the Association’s annual APAC event in Singapore on Friday night.

Mnet won the top award after final judging across 87 shortlisted entries in 15 categories of mobile marketing. Mnet’s work for Kia, the “Game On” app, was a big winner in three of the categories.

“Game On” won Gold in the Cross Media category, Silver for Brand Awareness and Silver for Best App.

The MMA said the finalists and award winners represented the pillars of innovation, creativity and success… “highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.”

Mnet’s Kia “Game On” app was a world first and stormed the Australia market on its release in January for this year’s Australian Open Tennis Tournament, also attracting unprecedented overseas attention. “Game On” enabled people to attempt a return of serve using their mobile ‘phones in front of their TV against the world’s fastest-serving professional tennis player, Sam Groth, whose serve has been clocked at 263 kph.

The App achieved almost 200,000 downloads in two weeks, was played in 111 countries and had user engagement of well over 15 minutes, garnering significant social media and PR coverage and contributing to a bumper sales month for Kia. The television channel that broadcasted the campaign commented that it has set the benchmark for second-screen viewer engagement.

“We acquired the Mnet business in February 2013 as an important strategic fit for the IPG Mediabrands Australia group,” said IPG Mediabrands Australia executive chairman Henry Tajer. “Under Travis Johnson’s leadership as CEO, Mnet has grown its capabilities to achieve global reach and the MMA award is the latest testament to the team’s achievements.”

Mnet CEO Travis Johnson said, “We’re thrilled with recognition for the high caliber of work within Mnet. For this particular App we went out on a pretty big limb to develop the technology back-end without external funding and are really happy to be recognized by our peers across the region for our focus on both innovation and results. These awards are testament to the imagination and skill of our team at Mnet and great support from Kia, Initiative and Innocean.”

Mnet Picks Up Three Awards for Mobile Creativity

Friday 22nd August: Mobile solutions company Mnet won three gongs at the Australian Mobile and App Design Awards held last night in Sydney.

Continuing in its winning form with the Kia Game On application, which won this year’s Mumbrella Award for Bravery, the Game On app won Best Mobile App Creative in the TV and Entertainment category as well as Best Mobile App Creative in the Sport category.

Mnet also won the award for Best Mobile Campaign Creative for “Gallipoli” and the Australian Government’s Department of Veterans’ Affairs.

“Great creative and intuitive user experience is at the core of the most successful mobile executions.” said Mnet CEO Travis Johnson. “These awards highlight clients who are getting it right and it’s great to have this recognition.”

Mnet Takes Bravery and Two More Awards at Mumbrella 360

June 6, 2014: Mobile solutions specialist business Mnet was the only agency awarded in three categories at last night’s Mumbrella 360 awards. The Mumbrella Awards forum has emerged in recent years as one of Australia’s most prestigious forums for the recognition of breakthrough communications and initiatives.

Mnet won the highly coveted category for “Bravery”, with a case study built around the agency’s development work on a mobile app that launched in conjunction with this year’s Australia Open Tennis tournament. Experts from media companies and associated agencies said it couldn’t be done. Mnet created the impossible with zero guarantee of any funding.

The app was a record breaker in terms of public attention and involvement, and allowed people to use their mobile phones in front of their TVs in an attempt to return the world’s fastest professional tennis serves.

In addition to the top award for “Bravery”, the Mumbrella judges also recognised Mnet as highly commended in two categories – “Specialist” agency and  “Innovation”.

“Winning the Bravery award and the highly commendeds at Mumbrella 360 helps position Mnet at the forefront of mobile innovation,” said Travis Johnson, Mnet CEO. “Our clients come to us for cutting edge solutions and we relish the challenge to create them. It has been a big year and we’re really proud of our work across all categories from Marketing to Enterprise and Government.”

 

Kia Launch World First Tennis App

In a world first, Kia and its communications partners – mobile solutions agency Mnet, media agency Initiative and Innocean Worldwide – have collaborated to create an interactive mobile game that allows people to return a high-speed tennis serve live from their TV, PC and digital outdoor panels. Using their smart phone as a racquet, players have the chance to return a serve from the world’s fastest server (263kph).

Designed to maximise viewer engagement for Kia’s sponsorship of next week’s Australian Open, the ‘Game On’ App (www.kia.com.au/game-on) will be supported by a campaign consisting of six 30 second TV ads delivering six different serves, an online practice court, digital outdoor and activations.

Tony Barlow, Chief Operating Officer of Kia commented, “Kia’s partnership with the Australian Open Tennis provides us massive reach to a passionate audience to promote our great range of cars. The ‘Game On’ App will really enhance consumer enjoyment of the Tennis at home in a way that has never been done before. And of course, such an innovative and technologically advanced idea matches perfectly with Kia’s core brand values.”

Travis Johnson, CEO of Mnet said, “When you watch the tennis from home you can’t imagine the power of the players’ serves. We’re giving everyone the chance to feel the pressure and react as the ball zips past. The App syncs with the on-screen serve using audio fingerprint triggers, and the accelerometer to determine the accuracy of the user’s swing in a way similar to gaming consoles, but playable by anyone with an iPhone or Android smartphone.”

The Kia “Game On” App launches this week and ends with the Australian Open Men’s Final on January 26th.

Mnet Mobile Announces “BYOC” Hackathon

The newly announced hackathon will take place in Sydney from December 6-8.

Only 20 teams will be accepted for the mobile development competition which offers unprecedented cash prizes for the top three placements; $10,000, $2,500 and $1,000. Teams will have one weekend to produce the best mobile application possible and the winning solution profiled to an audience of millions through various editorial channels.

Speaking to Gizmodo exclusively Travis Johnson, CEO of Mnet Mobile, commented, “We wanted to demonstrate our support for the Australian mobile development community in a very tangible way and host the type of event our own developers would like to see”.

The Hackathon, called BYOC (Bring Your Own Code) will be held during the first weekend in December at a venue hosted by Mnet Mobile, however all teams will break at midnight each night and then return in the morning. “We considered the standard 24-hour no sleep event, but decided to extend the competition over a weekend to ensure the teams have time to really explore their creative and technical abilities,” said Johnson.

Asked if the developers would be given a strict brief for coding Johnson replied, “The theme is top secret and will be announced at the start of the competition, but it is broad with a lot of room for interpretation. We are looking forward to seeing the diverse creative directions taken as much as the different mobile technologies used. Each team will create one app based on the theme and will be allowed to code for any operating system they choose. Mnet Mobile’s development staff are experts in all platforms and will be on hand with an abundance of mobile devices for the competitors to use and explore the possibilities.”

A panel of judges will vote on the entries during the closing Sunday afternoon and the winners will be announced that day. “We have also received great early support from like-minded organisations who want to be a part of this and are encouraged that partners such as MediaMind, Gizmodo and Lifehacker are on board. We hope to confirm further partners in the coming weeks.”

“BYOC Sydney is the first event of this kind we will be hosting, but we are planning on extending these to other cities,” said Johnson. “It is our aim to create a positive, competitive atmosphere that will uncover first-rate talent. Mobile technology in particular is advancing at an incredibly fast rate, and we want to make sure we are staying at the forefront of cutting edge concepts.”

BYOC is now accepting applications, to express interest go to: www.byocode.com.au

 

Are Your Mobile Search Rankings About To Plummet?

On Wednesday this week, Google announced planned changes to the way it ranks websites in searches made on smartphones.

The changes themselves will mainly affect websites with what Google terms are common configuration mistakes. These include poorly implemented redirects from desktop to smartphone websites, and smartphone-specific errors such as unplayable videos. However, it is the underlying point of the announcement – the broader acknowledgement by Google that ‘smartphone users are a significant and fast growing segment of Internet users’ and that Google have the specific intent to ‘improve the search experience for smartphone users’ that we found most interesting.

To give you a sense of how important this announcement is for brands, it is perhaps useful to talk through the history of mobile search rankings as we have observed it. Read More

IPG Mediabrands Australia Acquires Mnet Mobile Solutions Business

IPG Mediabrands has acquired Australia’s leading full-service mobile solutions company Mnet Mobile, effective 1st February 2013.

Mnet is a specialist mobile communications business that provides mobile marketing solutions including strategy consulting, applications and website development, marketing services, content creation and aggregation. Mnet also provides enterprise solutions for corporates wanting to leverage mobile within their operations.
Read More

The AMPLI survey

For the 8th year in a row, the AIMIA Mobile Industry Group presents the results of their annual survey looking at how Australians use their mobile phones. The report looks at how things are changing in the mobile landscape with the special topic for this year focusing on the impact of Tablets on Mobile Phone Usage.
Read More

recognition

Mnet is Australia’s most recognised and awarded mobile solutions business. In 2014, Mnet has been awarded B&T ‘Specialist Agency of the Year’, ‘Best in Show’ at the APAC Mobile Marketing Awards and Locus Awards, Silver in the category for ‘Specialist Agency of the Year’ from Campaign Asia, amongst many others.

The recognition of Mnet’s work for the year totals 28 awards spanning creativity, innovation, gaming, mobile media, bravery, technology and marketing across both private and public sectors.

recognition

careers

Mnetters share a passion for technology and creating amazing mobile experiences. We work as an open and collaborative family where everyone is encouraged to express their individual creativity and enthusiasm. We are more than 60 family members strong across Australia and as you can imagine we are growing rapidly as the mobile sector takes off.

As a full-service mobile agency we do A LOT in mobile; from strategy to design and development of mobile solutions, media planning and buying, SMS competitions and promotions as well as enterprise solutions. So it’s an understatement to say we’ve having a busy time.

We’re a bunch that is extremely proud of our work, but it’s not just us who think we’re top operators. Here’s some of the recognition that has come our way recently:

  • We won the Bravery Award from Mumbrella this year, as well as Highly Commended for Innovation and as Specialist Agency of the year
  • Featured in Anthill’s SMART Top 100 Innovations of 2014
  • Winner of 2013 Best Mobile Rich Media at the USA Mixx Awards
  • Finalist at 2014 AIMIA Mobile Awards
  • Runner Up at 2014 Cebit for Outstanding Project
  • Only Australian App recognised at the Global and Asian Festival of Media Awards

On top of creating great work and winning awards, we are also proud of some of our own statistics year-on-year:

  • Boat parties – 3 (up 300%)
  • Nerf Guns – 6 (new addition in 2014)
  • Hackathons – 2 (up 100%)
  • CEO doing the worm at nights’ out – 28 (down 22%)
  • Cider consumption (down 25%)
  • Pinot Grigio consumption (up 80%)
  • Mnet Family Dinners – 8 (up 50%)
  • Mnet late night stacks-on wrestling matches – 3 (up 300%)

Some impressive numbers there, that we look forward to updating as we go.

Mnet is also part of the IPG Mediabrands network and in Australia we are the fastest growing full-service marketing communications group designed for the new era of consumer and brand engagement.

Interested in joining the Mnet team or the Mediabrands network?

contact

Please get in touch via the form below or the phone numbers listed:

SYDNEY

100 Chalmers Street
Surry Hills, NSW, 2010, Australia
p +61 2 8373 2235

MELBOURNE

468 St Kilda Road
Melbourne, VIC, 3004, Australia
p +61 3 8888 2959

ADELAIDE

Level 1, 16 Anster Street
Adelaide, SA, 5000, Australia
p +61 8 8115 6600

BRISBANE

Level 1, 29 Doggett Street
Fortitude Valley, QLD, 4006, Australia
p +61 7 3105 3050

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