Mnet provides clients the full spectrum
of mobile marketing solutions.
Giving Virgin Australia customers access to the right fare, for the right price and at the right time.
Helping sporting fans to discover the perfect venue to watch their team. Allowing fans to connect and engage with others whilst accessing live scores on the go.
MNET Showreel
Mobile devices are truly personal.
We believe the power of mobile and tablet devices will transform the way we live and that this transformation will affect every aspect of our work and personal lives.
Having a single place for brands to develop and execute engaging mobile strategies is critical to their growth.
In fact we believe it’s critical to their survival.
At the end of the day it’s all about the experience.
That means intuitive and stunning user interfaces; it means a rewarding engagement; it means anticipating what technology can provide and what users need from your brand in a real-time, access-anywhere, satisfy-me-now brand experience.
And it means building and deploying the assets and marketing plans that connect our clients with their customers in a truly personal way.
Our team of 60 specialists across Australia and the USA thrives in a high performance culture that values innovation, collaboration and curiosity.
Above all else, we value our relationships with clients and the exceptional results we consistently deliver. You’ll find that our people will tirelessly seek to be your mobile partner, not your mobile provider.
It is this commitment to partnership and a shared sense of pride and ownership of results that truly unlocks the value that leveraging mobile technology can bring your business.
We have been pioneers in user-centred mobile engagement services since 2001.
On that journey we’ve stayed at the forefront of every technical innovation in mobile and we continually work to stay there.
We have learned a lot along the way and developed a whole range of technologies that enable us to support your business. For your business this means we take the complexity out of the evolving mobile ecosystem and translate this into innovative and robust mobile solutions.
Let mobile and Mnet be part of your success.
Our strategists have a deep understanding of both mobile technology and user behaviour trends. We will identify and prioritise opportunities to bring mobile into your mainstream digital strategy.
We will lead the research, concept ideation and roadmap planning process; unlocking insights that will deliver mobile value-multipliers for your marketing and enterprise solutions.
Our customer-focused project management team and world-class developers will bring your mobile web or app requirements to life.
Our team collectively has decades of experience in iOS, Android, Windows, HTML5, Rich Media, Nokia and Blackberry, as well as complex back-end systems integration and development.
Our goal is straightforward – to deliver you world’s best practice for your anywhere/anytime mobile solution.
We’d like you to focus on getting excited about the results we will deliver! Our role is to take care of everything else.
We will plan your mobile media strategy, buy your media placements and optimise your results. We’ll develop and execute innovative cross-platform campaigns and manage your Trade Promotions across online, SMS and IVR.
The 400+ integrated campaigns we’ve managed in the past year is exactly the preparation we need to meet your mobile marketing needs; and we’re here to help if you don’t quite know what they should be.
Our team specialises in designing award-winning mobile experiences using best practice and user-centred design processes.
Our foundation is a 12-year pedigree in mobile, but for us every project is an opportunity to innovate, encouraged by our compassion for the user and strong sense of curiosity.
That means fast, attractive and highly usable apps and mobile websites and brilliant ads and content.
Our enterprise solutions team will work with your business and technical teams to develop and implement your whole-of-business mobile investment roadmap.
Come and talk to us about our hosted and client-deployed solution options and our extensive experience integrating cross-platform business solutions into the mobile web and app domain.
We will help deliver the productivity benefits and cost savings that will transform your business and the quality-of-work-life enhancements that will engage and motivate your staff.
Challenge: Facilitate a deeper engagement with the sponsorship, as measured by interactions (in any form) with 2,000 people: Sales target of 100 cars over span of 2011.
Solution: First ever augmented reality (AR) experience activated via a TV telecast, bringing the Optima experience into the living room. The solution recognised the target audience’s love of technology & benefits of an app that can interact across channels.
Results: Over 12,635 downloads. This was over 500% better than interaction levels specified in the objectives!
Challenge: Create a fresh mobile destination for Virgin Australia that integrated directly with their existing booking platform.
Solution: The Virgin Australia mobile website was built in HTML5 to deliver best of breed security, usability and functionality including book flights, check-in, mobile boarding pass, change flights, cancel flights, add baggage and more.
Results: Voted the best mobile site amongst 18 of Australia’s top brands by B&T magazine in 2012, the site delivers content and functional parity to the full online site within a very fast and attractive user interface.
Challenge: Promote the theatrical release of the thriller Paranormal Activity 3 using a strategy beyond the ‘click to’ function, whilst continuing to build ticket purchase intent via mobile.
Solution: The rich media advertising execution was built to takeover the Yahoo!US mobile homepage with a fake headline. Whilst reading the ‘breaking news’ about a cellular breakdown, the user’s mobile screen then displayed a static connection before rolling into the Paranormal Activity motion picture details & ticketing information.
Results: This ground-breaking execution teased the ever-hungry mobile consumer by creating new and engaging form to interact with. Enjoying an 8 percent click- through rate and 12 million impressions it won Adweek’s 2012 Media Plan of the Year in the “Best Use of Mobile” category. The program helped to push Paranormal Activity 3 to the No. 1 position at the US box office.
Challenge: To follow up the success of their m-site launch with a new campaign giving their customers more ways to engage with more mobile marketing from the brand aside from their mobile shopping destination.
Solution: Sportsgirl developed a creative strategy utilising their shopfronts to entice passers-by to interact with their brand via QR codes. The custom built campaign mobile site allowed smartphone handsets to be served simple integrated flow to the video stream, while legacy handsets were also able to download the exclusive content. All users could sign up to join Sportsgirl to receive exclusive member offers.
Results: The custom built campaign mobile site allowed smartphone handsets to be delivered automatic video streaming, while legacy handsets were also able to download the exclusive content. All users could sign up to join Sportsgirl to receive exclusive member offers. We received more than 10,000 visits to the site which was great result for this type of outdoor placement, with 1,698 views of the video occurring each week. 41% of visitors watched the video, over double the industry standard. Sportsgirl continue to use QR codes as mobile campaign drivers.
Challenge: To give VA customers access to the right fare, for the right price and at the right time.
Solution: Flight Specials allows customers to view Virgin Australia’s latest fares, create price alerts and receive notifications as soon as flights become available. The app also gives guests access to Virgin Australia mobile website features such as Book Flights, Manage Bookings, Mobile Check-in, and Flight Status.
Results: Virgin Australia’s Flight Specials was picked by Apple as a ‘Best of 2012′ application. From more than 750,000 available in the App Store it was one of the only three Australian apps to grace the top 25 list.
The app reached over 200,000 iPhone downloads in the first 5 months and returned ROI in the first 2 months of release.
The Android version was released in December 2012 and has sustained a high 4.5 star rating through its first month of release.
Challenge: Fox Sports identified a critical need to help their sporting fans discover the perfect venue to watch their team. Allowing fans to connect and engage with others whilst accessing live scores and news while on the go was key.
Solution: Finding a venue with the game is top priority and enabled using search or by location. Personalisation and check-ins also help users to see where their fellow fans are watching the game. During the game live scores keep sports fans in the loop and after the game the handy ‘call a cab’ feature sees the Fox Sports customer safely home.
Results: Fox Sports Local has genuinely improved the accessibility of televised sport to fans. Users are aided in accessing content with this simple but valuable utility.
Challenge: Flight Centre engaged Mnet to re-design and re-build the existing Quickbeds mobile site to deliver best practice merchandising and booking of hotels on 3”-8” smartphone/tablet devices in line with their current marketing strategy.
Solution: A disciplined user-centred design process resulted in a highly customised HTML5 site that includes personalisation features, fast progress through the booking funnel and great merchandising along the way.
Results: The site offers a rich and frictionless ride through booking. It’s newly launched and we can’t wait to see how customers respond.
IPG Mediabrands has acquired Australia’s leading full-service mobile solutions company Mnet Mobile, effective 1st February 2013.
Mnet is a specialist mobile communications business that provides mobile marketing solutions including strategy consulting, applications and website development, marketing services, content creation and aggregation. Mnet also provides enterprise solutions for corporates wanting to leverage mobile within their operations.
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For the 8th year in a row, the AIMIA Mobile Industry Group presents the results of their annual survey looking at how Australians use their mobile phones. The report looks at how things are changing in the mobile landscape with the special topic for this year focusing on the impact of Tablets on Mobile Phone Usage.
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100 Chalmers Street
Surry Hills, NSW, 2010, Australia
p +61 2 8373 2204
468 St Kilda Road
Melbourne, VIC, 3004, Australia
p +61 3 9993 9612
Level 1, 16 Anster Street
Adelaide, SA 5000, Australia
p +61 8 8115 6600
Unit 2, 22 Newstead Terrace
Newstead QLD 4006, Australia
p +61 7 3666 1704
Suite 1900, 1901 Avenue Of The Stars
Los Angeles CA 90067, USA
p +1 (310) 461-1610
m: +1 (310) 729-2621